Do not parse the Millennial Media response for an image or text banner.

If you are using Rich Media and parse the response, you will not receive a rich media creative.

Do not remove any headers from the ad response.

Please do not remove any content from the ad response, including headers. Removing any content could result in performance issues or the ad not being served.

All metadata must be URL-encoded.

Please make sure that your metadata is URL-encoded if you would like to pass it to us. Learn more in the metadata section.

Prevent connectivity issues by setting a socket timeout.

In the ad request, it is recommended to set a socket timeout of 500ms in the event that there are any connectivity issues.