Server-to-Server Conversion Tracking

Millennial Media supports Server-to-Server communication to send conversion information through our API. This type of implementation is required for mobile web conversions.

For applications, we recommend using our Software Development Kits (SDKs) to optimize performance and for easier testing and integration.

Learn more about our SDKs for application conversion tracking.

Server-to-server conversion tracking requires that you capture each conversion event and forward that information to Millennial via our Server-to-Server API.

Mobile Web (Required) In-App (Optional)

Note: We no longer require a UNIX timestamp, because we are asking that conversions be sent in real time. If you have an issue with sending real-time conversions, please contact us to reach a trained support professional.

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