Do not parse the Millennial Media response for an image or text banner.

If you are using Rich Media and parse the response, you will not receive a rich media creative.

All metadata must be URL-encoded.

Please make sure that your metadata is URL-encoded if you would like to pass it to us. Learn more in the metadata section.

Prevent connectivity issues by setting a socket timeout.

In the ad request, it is recommended to set a socket timeout of 500ms in the event that there are any connectivity issues.