In-Application Server-to-Server Conversion Tracking

We recommend that anyone doing in-app conversion tracking first consider using our SDKs to optimize performance.

Step 1: Request an App Tracking ID from Millennial Media.

Request an App Tracking ID yourself in mMedia by following the steps here.

Not using our self-serve tool at for your advertising needs? Contact your Account Manager or contact us for more information on how to obtain an App Tracking ID.

Note: The App Tracking ID is also known as the Goal ID.

Step 2: Choose your Operating System.

Android iOS

Note: We no longer require a UNIX timestamp, because we are asking that conversions be sent in real time. If you have an issue with sending real-time conversions, please contact your Account Manager or contact us to reach a trained support professional.

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