Mediation functionality allows publishers to directly integrate one SDK, yet still receive traffic from other SDKs. With mediation, publishers have the most monetization options with the low maintenance overhead.
Mediating to Millennial Media
Millennial Media allows for 3rd party supply-side platforms to mediate to its SDK in order to give publishers access to Millennial Media’s ad network. Please contact your mediator directly to find out if they support the Millennial Media Ad Network.
Millennial Media provides an SDK adapter for developers using AdMob mediation.